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Wondering how customer data can drive significant financial impact?

Join us on 9 October for an insightful webinar featuring Forrester, uncovering the findings from the newly published Forrester Consulting Total Economic Impact™ (TEI) study on Twilio Segment, comissioned by Twilio. Discover how organizations using Twilio have transformed their customer data strategy and realized considerable ROI.
WEBINAR ENDED
Agenda
  • How an organization has achieved a 186% ROI and $1.39 million in incremental profit over three years.
  • The role of a CDP in unifying customer data and improving marketing personalization.
  • Real-world examples of streamlining data management and accelerating time to market.
Presenters
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Guest Speaker: Xiaofeng Wang
Principal Analyst, Forrester
Xiaofeng helps B2C marketing and digital business professionals develop effective digital marketing and omnichannel engagement strategies for the Asia Pacific market. Xiaofeng's research focuses on how to better understand the unique social, mobile, and digital behaviors of consumers in Asia Pacific and how to harness digital platforms and martech solutions such as customer data platforms and cross-channel marketing hubs to drive awareness, engagement, and brand loyalty.

Xiaofeng holds an MA in integrated marketing communication from Emerson College, an MA in communication from Tsinghua University, and a BA with a double major in advertising and economics from Peking University.
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Guest Speaker: Tamira Lee
Associate Consultant, Forrester
Tamira is an associate consultant within Forrester’s APAC Consulting practice. She delivers custom research primarily within the areas of B2B marketing, digital strategy, and customer experience to help clients better understand and engage with their customers. At Forrester, Tamira leads and manages the delivery of various engagements, including the development of thought leadership content, business value case studies, and maturity assessments, ensuring that these solutions align with clients’ broader strategic objectives.

Tamira holds a Bachelor's degree with Honors in Sociology from the Nanyang Technological University.
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Blake Rowley
Principal Solutions Engineer
Blake Rowley is a Principal Solution Engineer focused on our large enterprise customers and partners in the APAC region.

Before joining Segment, Blake worked across Australia, Europe and the USA at industry giants Salesforce, SAP and IBM. Blake has spent significant time working in FSI and Retail and has a strong focus on 1st party data initiatives. Recently, Blake has become the SME for AI at Twilio for APAC.
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