About
Discover how to supercharge your match rates and achieve greater impact on lookalike use cases. In this practical 35-minute webinar, the Twilio Segment team will guide you through how you can unlock the data you are already capturing TODAY to supercharge your advertising strategies, using first-party data and AI.

Discover success stories, including:
- How to use YOUR first-party data to build addressable & enriched customer profiles in minutes.
- How Big Red Group achieved a 117% increase in ROAS using first-party data.
- How to leverage AI-powered traits across purchase propensity & predicted lifetime value using the data that you are already collecting.

Don't miss this opportunity to revolutionise your advertising strategy with AI and first-party data. Register now to secure your spot!
Presenter
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Benjamin Chamlet
Senior Director, Presales, APAC
Ben leads the Solution Engineering team at Twilio Segment across APAC who help solve pressing problems in innovative and valuable ways. He is a highly experienced Head of Engineering with a proven track record of delivering exceptional results across various industries. He is also well-versed in the areas of Marketing / Advertising / Customer Experience tech.

He is passionate about how businesses can connect to customers in whole new ways and deliver truly personalised and differentiated experiences. In his experience, collecting clean and compliant customer data empowers an organisation to get actionable data into the hands of users and unlocks innovation to deliver true moments that matter.
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