Decoding Trust: The Human, Ethical & Tech Dimensions of AI-Driven Engagement

• Navigate the complexities of human connection in the age of AI
• Learn how businesses should express values with coherence, ethics & integrity to communicate trust
• Explore examples and best practices for ensuring transparency, accountability, and ethical AI engagement

• 
  Nicholas Kontopoulos

  Vice President of Marketing for Twilio, Asia Pacific & Japan


Nicholas Kontopoulos
Vice President of Marketing for Twilio, Asia Pacific & Japan
As the Asia Pacific & Japan Vice President of Marketing for Twilio, Nicholas Kontopoulos harnesses over 30+ years of professional experience, built across multiple industries and geographies. He’s passionate about challenging the 'status-quo' and 'management dogma' that stifles the creative thinking processes that are paramount to delivering amazing customer experiences, Nicholas ensures that ‘Customer Experience’ is a core business ideology at the heart of the brand.

Previous to this, Nicholas was the APAC Head of Growth Marketing at Adobe DX and the Global VP for Fast Growth Markets Marketing at SAP, and has also held a number of highly strategic global and regional, Sales and Business Development and Marketing roles during his career across the globe.

During the course of his career, Nicholas has passionately pursued business strategies that both harness, and intelligently exploit the power of available technologies, both within the businesses he has worked for and those clients he has served. An international speaker, Nicholas has been regularly published on Forbes.com, News Asia, Bloomberg, CampaignAsia.com, Marketing-Interactive.com, THEDRUM.com and Customerthink.com.
• 
  Nathalie Nahai

  Expert in psychology, persuasive tech, & human behaviour

Nathalie Nahai
Expert in psychology, persuasive tech, & human behaviour
Described as “a rare polymath with deep expertise in tech and psychology”, Nathalie draws upon a rich background in human behaviour, web design and the arts, to offer a unique vantage point from which to examine the complex challenges we face today. Having studied psychology and worked as a web designer early in her career, she wanted to map out a comprehensive framework through which to understand online behaviour – a process that culminated in the publication of the international best-seller, Webs Of Influence: The Psychology of Online Persuasion (Pearson).

Adopted as the go-to manual by business leaders and universities alike, Webs Of Influence has been translated into 7 languages, and alongside her new book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, serves as the cornerstone for Nathalie’s work with clients including Google, Accenture, Unilever and Harvard Business Review, among others. A popular speaker, consultant and facilitator to Fortune 500 companies, Nathalie has lectured at some of the world’s most prestigious institutions (from Cambridge and UCL universities, to Lund and Hult business schools), and her experience as a skilled communicator has seen her present at SXSW, host the Guardian Changing Media Summit and hold main stage interviews at the Web Summit.

From ethics and human behaviour to persuasive tech and what it means to be human in an age of AI, Nathalie addresses the specific challenges faced by larger, more diverse brands and organisations today, including: how to adapt to AI and automation, the psychological dynamics behind evolving consumer behaviours, the challenges of engaging millennials and Gen Z, how to harness self-determination, the move towards eudaimonic well-being, the role of social identity in social media, identifying and expressing values with coherence, ethics and integrity, resonant communication and marketing, brand resilience and reputation, and how to ethically apply behavioural science principles to enhance your platforms, content marketing, product design and customer experience.