It has been widely predicted that AI will drive monumental change in Marketing. A MicKinsey study found that, along with sales, Marketing is the single business function where it will have the most financial impact.
And we're seeing its impacts today. There are so many applications of AI within Marketing - Predictive AI analyzes data that helps us identify patterns in customer behaviour that can be used to inform your marketing strategies. Generative AI allows us to operative at new levels of efficiency for tasks like content creation.
Join us to discover the most exciting opportunities this transformational technology holds, and how other companies are utilizing it in Marketing.