Decoding AI: Revolutionizing Marketing with AI

Apr 9, 2024 at 10:00:00 AM
presenter-photo
Shama Hyder
Founder & CEO of Zen Media
presenter-photo
Nicholas Kontopoulos
Vice President of Marketing for Twilio, Asia Pacific & Japan

Revolutionizing AI with Marketing

It has been widely predicted that AI will drive monumental change in Marketing. A MicKinsey study found that, along with sales, Marketing is the single business function where it will have the most financial impact. 

And we're seeing its impacts today. There are so many applications of AI within Marketing - Predictive AI analyzes data that helps us identify patterns in customer behaviour that can be used to inform your marketing strategies. Generative AI allows us to operative at new levels of efficiency for tasks like content creation.

Join us to discover the most exciting opportunities this transformational technology holds, and how other companies are utilizing it in Marketing.

Key takeaways
  • about-section Gain practical tips on how you can leverage AI for your career growth and skill enhancement
  • about-section2 Unlock actionable insights to build more effective marketing strategies
  • about-section3 Learn how to better prepare your team for piloting and scaling AI
Speakers
  • presenter-photo
    Shama Hyder
    Founder & CEO of Zen Media
  •  Shama Hyder

    Shama Hyder

    Founder & CEO of Zen Media
    Shama Hyder helps leaders and companies get good and ready for a future that’s ever changing – from consumer expectations to competing with AI. She’s the Founder & CEO of Zen Media, one of today’s leading B2B marketing and PR companies in the country. Shama is also an active Henry Crown Fellow within the Aspen Global Leadership Network at the Aspen Institute.

    Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition, and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age.

    Shama Hyder helps leaders and companies understand strategically and practically how to connect what’s next to what now. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by Fast Company. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country.

    As a result of her success, Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO Award. LinkedIn named her one of their “Top Voices” in Marketing and Social Media for four years in a row. In 2023, she was named the Top Marketing Leader by Masthead Media.
  • presenter-photo
    Nicholas Kontopoulos
    Vice President of Marketing for Twilio, Asia Pacific & Japan
  • Nicholas Kontopoulos

    Vice President of Marketing for Twilio, Asia Pacific & Japan
    As the Asia Pacific & Japan Vice President of Marketing for Twilio, Nicholas Kontopoulos harnesses over 30+ years of professional experience, built across multiple industries and geographies. He’s passionate about challenging the 'status-quo' and 'management dogma' that stifles the creative thinking processes that are paramount to delivering amazing customer experiences, Nicholas ensures that ‘Customer Experience’ is a core business ideology at the heart of the brand.

    Previous to this, Nicholas was the APAC Head of Growth Marketing at Adobe DX and the Global VP for Fast Growth Markets Marketing at SAP, and has also held a number of highly strategic global and regional, Sales and Business Development and Marketing roles during his career across the globe.

    During the course of his career, Nicholas has passionately pursued business strategies that both harness, and intelligently exploit the power of available technologies, both within the businesses he has worked for and those clients he has served. An international speaker, Nicholas has been regularly published on Forbes.com, News Asia, Bloomberg, CampaignAsia.com, Marketing-Interactive.com, THEDRUM.com and Customerthink.com.
Revolutionizing AI in Marketing

We can't wait to see what you build.

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Webinar: Decoding AI: Revolutionizing Marketing with AI by APJ Events